Free PDF , by Adam Greenfield
Free PDF , by Adam Greenfield
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, by Adam Greenfield
Free PDF , by Adam Greenfield
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Product details
File Size: 1093 KB
Print Length: 368 pages
Publisher: Verso (June 13, 2017)
Publication Date: June 13, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01GYPMK5W
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Amazon Best Sellers Rank:
#185,860 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I first met Adam Greenfield when he accepted an invitation to deliver a guest talk at a computer systems conference I co-organized in 2009. His talk on what would later become known as "smart cities" was ahead of its time and (in my mind) firmly placed him as a modern urbanist, well within the tradition of Jane Jacobs but with a deep technology sensibility, as his later book "Against the Smart City" revealed. In his latest book he emerges as a true humanist, again with a deep understanding of the role of technology. The questions he poses to the reader here go well beyond urbanism, to an existential examination of the friction between what we think we are here for and the precipitous acceleration towards a 100% technology-mediated lifestyle.The basic message of the book is that mediation by extremely complex technology stacks has (at least) four pernicious effects. It erases the "wetware" versions of quotidian activities such as hailing a cab or clustering around a TV, which, though mundane, build social capital. It further divides haves from have-nots. It litters the socio-technical landscape with technological ingredients (in the form of code libraries, e.g.) whose functions may be benign or even banal when they first appear, but can rapidly and almost invisibly be put to use to subvert our individual or societal goals, and indeed to move those goalposts.And it eliminates the assumption of an underlying shared reality, in a dark, Gibsonian-dystopia sort of way. You and I see different features on Google Maps, receive different pricing and suggestions from Amazon, are shown different news headlines, and although we may be occupying the same space at the same time, we're each simultaneously in two different "somewhere elses". Yet we generally don't know whose values or reasons underlie the differences between the choices presented to you and those presented to me.Socioeconomically, this means (for example) that Google Home defaults to using OpenTable for making restaurant reservations, which diverts money from the restaurant to the service but appears frictionless to the consumer; Google Maps presents Uber as a frictionless transportation option alongside driving or transit, to the exclusion of other choices; and so on, to show how attention, culture, and dollars are subtly steered in specific directions, for ends usually opaque to the very users they claim to serve.Politically, one could not hand an authoritarian government a better tool to divide and control its subjects.In short, we have invited companies, standards bodies, and potentially malicious hackers to intervene in the "innermost precincts of our lives", perilous precisely because those activities are so banal we're not prone to worrying about who is observing or intermediating them. Indeed the "smart cities" and "Internet of things" credo seems to be that there is "one and only one universal and transcendently correct solution to each identified individual or collective human need; that this solution can be arrived at algorithmically, via the operations of a technical system furnished with the proper inputs; and that this solution is something which can be encoded in public policy, again without distortion." Yet data is hardly without biases, starting with the decision of what data to collect and how to taxonomize it, and even in the best-intentioned cases, can be misused after the fact, as occurred when occupying German forces "weaponized" Dutch identity-card data to hunt down those of "undesirable" ethnicities and races (and the Trump administration aims to do with DACA registrations).Rapidly-adopted and soon-to-be-ubiquitous technologies seem to fall into two categories: those that are ostensibly well-intentioned but whose use in practice falls ludicrously short of their original aims, and those that are banal but potentially dangerous if "weaponized" by immoral actors (with which history is replete). And so digital fabrication, once conceived as a way to end scarcity, becomes a narrow channel for people to obtain things the market cannot provide, because they are either bespoke or illegal. Cryptocurrencies, or more specifically "smart contracts" and their derivatives Distributed Autonomous Organizations (essentially virtual corporations run entirely by algorithm), obscure rather than clarify their networks of ownership and power and exist in a vacuum oblivious to human foibles. Robotics are being developed apace in Japan not to assist humans, but to replace them in such human-centric roles as care assistants for the aged. Machine learning algorithms that could help predict where and by whom crimes might be committed are instead being deployed in China to encumber citizens with a "karma points" system that will determine access to virtually all social goods and services--eerily similar to the fictitious one in "Nosedive", Season 3 Episode 1 of "Black Mirror". In all, Greenfield asks, did the creators of these technologies really think through the risks associated with developing and deploying them? And if so, did they really conclude that a future embodying those risks was one worth pursuing?The lament of the book is that it doesn't have to be this way. "Sensitive technical deployments" of technology are more than possible, such as an app that uses facial recognition and Internet search to gently remind those of us with bad memories of a colleague's name at a social function, smoothing out social friction rather than creating social isolation. Yet the patterns of smartphone use (to name just the most obvious technological manifestation of Greenfield's concerns) are just the opposite: receiving the notification of a message or a call tends to cause an immediate social disruption, and the concept of shared public life suffers as a result. (It is in these lines of argument that Greenfield's intellectual heritage as an urbanist comes through most clearly.) And too often when technologists attempt to deploy technology to serve rather than supplant social interaction, it has the effect of using technology to "paper over" social inequities and friction rather than attempting to eliminate them.Greenfield wraps up with a warning and a call to action. The warning is that we should evaluate a technology not on the basis of what it was intended to do, however noble, but only on the basis of what it is observed to do in practice, and how rapidly it is rechanneled to entrench existing power structures to the detriment of you and me. (Or in the words of cyberneticist Stafford Beer, "[the] purpose of a system is what it does.") The call to action takes the form of presenting four visions of possible technology-mediated futures, the extremes of which are not too dissimilar from those sketched in the unrelated novella "Manna", as a call to action to the reader: "...people with left politics of any stripe absolutely cannot allow their eyes to glaze over when the topic of conversation turns to technology, or in any way cede this terrain to its existing inhabitants, for to do so is to surrender the commanding heights of the contemporary situation."Although once in a while the author's voice crosses over into the overtly polemical, the book as a whole is an informed tour de force that should be required reading not only for anyone working at the technological frontier, but for anyone who wants to understand the opportunities we are potentially leaving on the table by allowing the social infiltration of those technologies to develop untrammeled.And for an excellent right-brain companion to the book, watch the British TV series "Black Mirror".
Technically, this book is pretty good - in places the emphasis seems a little off, suggesting that the author's understanding isn't quite right, but I didn't notice a single major blooper. It gives a useful, critical assessment of many (no biotech for some reason) upcoming tehcnologies.For most of the book, though, I was a little confused. I couldn't work out who was the target audience. This is clarified in the final chapter which exorts those on "the left" to become more involved with new tech.Maybe this explains some of the presentation, which is a little tribal. It's very much of the Trump era: people are either smart and good (and on the left, in this particular case) or dumb and evil (and on the right).This lack of empathy for the (real and imagined) other is a pity because - apart from the lazy caricatures - the author misses some interesting points. For example, the way that a blockchain relies on market forces (greed) to provide distributed security is a neat twist that raises questions about how it can be used in other applications. This cannot be solved by thermodynamics because it relies on social (not statistical) inequality. This should be right up the author's street, but he gets distracted by the "stupidity" of everyone involved with the DAO hack.The book is divided into chapters by technology. Each follows a similar pattern: a good, non-technical primer, arguments showing how the right will abuse things (or has already), a discussion of how the left can't quite use this to advantage, and the conclusion that we're all doomed. It's not unusual to see some aspect of a technology being derided when used by the right, then praised when used by the left. Yet the idea that the technology itself could be "chaotic neutral" is never really addressed.And that's a pity, because when we get to the discussion on artificial intelligence this simplistic binary division between good and evil obscures the idea that we're creating images in our own likeness. Machines that do weird, sometimes amazing, often dumb things, just like their creators. And we've managed - despite the current political disaster in the USA - to get along with this (with each other) for millenia. The solution to many legal issues with AI (and, of course, the source of many more) could come from recognising that they are mirrors of our own, imperfect selves.
This book is a an excellent field guide to the sometimes mysterious technologies that are either already an integral part of our lives or stand a chance of being integral in the near future, visibly or invisibly.The structure and attitude of this book is what sets it apart. It conveys the core concepts of each technology, the vision of its proponents, social and political implications, as well as the ways it might either fail to catch on, or the ways it might go wrong. Without strictly being for or against any particular technology or advancement, it gives us the tools for making our own assessments, for measuring these trends against our own values, hopes, and fears.I consider this to be a critical book for anyone who wants to better understand some of the key technological trends of our time, their impacts, and ways we might still be able to shape more positive outcomes. It's a great contrast to the hype-driven articles (both hopelessly optimistic and pessimistically dystopian) you often see about these topics.
Good outline and appraisal of a range of the latest digital technologies, from artificial intelligence to blockchain and more. Importantly, goes beyond the all-to-common boosterism to critically consider the real potential of these technologies, highlight their social impacts and identify potential issues for citizens and policy makers.
Full of wonderful insights. As a designer and an educator, I found this useful on many levels. Greenfield takes on the issues of our age that deserve immediate, intense reflection and analysis.
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